How to watch Apple's iPhone event live

Apple's big reveal

A decade after Apple first introduced the iPhone, consumers and tech industry insiders are eager to see what the company has come up with next. At Apple's annual fall press event Tuesday, September 12, CEO Tim Cook is expected to unveil the 10th anniversary edition of the iPhone, updates to the Apple Watch lineup, Apple TV, iOS 11, and more.

The event kicks off Tuesday at 10 a.m. Pacific time (1 p.m. Eastern). It will be the first event held at the 1,000-seat Steve Jobs Theater in Apple Park, the company's newly constructed "spaceship" headquarters in Cupertino, California.

Apple event start time and live stream

Here are all the details for Apple's iPhone event:

  • When: Tuesday, September 12, at 10 a.m. PDT, 1 p.m. EDT
  • Where: To watch the event live, head to this Apple page
  • How: To watch the live stream, you'll need an iPhone, iPad, Mac (Safari only), Apple TV or Windows 10, PC (Edge browser only). Owners of second-, third- or fourth-generation Apple TV set-top boxes can watch the keynote from the Apple Events channel.

CBS News and CBSN coverage and CBSN, our 24/7 streaming news channel, will bring you updates and highlights from the Apple event. CBSN is available via or the CBS News app for smartphones, tablets and across streaming devices, including Apple TV, Roku, Fire TV, PS4, Android TV, Chromecast, Xbox One, Pluto TV, and Xumo.

CNET live blog

Our partner site CNET will have a team of reporters covering the event in Cupertino, beginning with an hour of "pre-show" coverage.

What to expect

Although Apple, as usual, has been extremely secretive about what new products it's planning to announce, CNET has a complete roundup of all the latest reporting and tech industry rumors. The highlight is widely expected to be the next generation of iPhones (which, if past naming patterns hold true, will be called the iPhone 8), and a new top-of-the-line model with facial recognition technology and a $1,000 price tag, likely to be called the iPhone X.

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