Amazon starting "Black Friday Deals" right now!

(CBS/AP) - Even as people are scarfing down the last of their Halloween candy, merchants are pushing forward to the Christmas shopping season.

One online retailer - Amazon.com - isn't waiting until Black Friday to start laying on the deals.

It has opened what it calls a Black Friday Deals store - one that will feature discounts of hundreds of gift items, such as cameras, video games, movies, tools, and what not.

The deals are available from now until the day after Thanksgiving - the real Black Friday.