Again, and Again and Again: Jupitermedia Changes Its Name To WebMediaBrands
This story was written by Rafat Ali.
Jupitermedia (NSDQ: JUPM) is trying the Nth time on whether a name change would make it more relevant in the digital media world: after the completion of the sale of its online images business to its larger rival *Getty Images* for $96 million in October last year, the company's assets now include online publishing and media brands, and hence another name change is in order, as CEO Alan Meckler decided against his on-and-off pet Internet.com this time. The company will now be called "WebMediaBrands Inc." and will change its Nasdaq symbol to WEBM, effective February 24, 2009. The company's flagship now for all intents and purposes is job recruitment, resources and training site Mediabistro, which it bought in 2007 for about $23 million. Other brands now remaining include BtoB online communities comprised of Internet.com for IT managers and Web developers; and Graphics.com for design and creative professionals, among some others.
By Rafat Ali