This story was written by David Kaplan.
UK media buying firm Aegis Group has bought Sweden's Jmterud, Jiffer & Partners, an experiential marketing company. Aegis, the parent of media buyer Carat and search marketing network Isobar, will align JJP with its Denmark properties Promovator and Eksekvator, as well as Creo in Norway. Aegis feels the addition will complement existing media, out-of-home and digital services in the Nordics. Terms of the deal were not disclosed. Release
By David Kaplan