Advertising Gets Physical

As a business major at the College of New Jersey, Courtney Van Dunk learned about marketing her assets. So in between studying for finals, she posted an ad on the auction site, eBay, offering her body as a billboard, reports CBS News Correspondent Anthony Mason.

"So you're writing here: 'Advertising Space on a Gorgeous Female Body?"' Mason asked.

"Yes," she replied.

"You're getting aggressive here."

"Well, you have to be able to sell yourself, that's what it's all about."

Courtney's copy reads: "I get noticed everywhere I go."

And after packing up her dorm room, the 21-year-old plans to go to the beach and the mall.

"I'm gonna have fun this summer," she said. "So basically wherever I go the ad will too."

OK, don't laugh.

"An hour after I had the auction posted I had a bid for $2,000," she said.

"You really think there's a sizeable market for it?" Mason asked.

"I do. I really do," she responded.

When Omaha, Nebraska student Andrew Fisher auctioned off his forehead on eBay a company that makes snoring pills bought it for $37,375.

Yup, Andrew was amazed.

"Wow, I mean wow," he said.