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Cheryl Yeoh has only spent $1,000 on marketing since launching CityPockets.com earlier this year. But in order to really grow the company, co-hosts Laurel Touby and Jennifer Hill say she needs to focus more on marketing. Here's their prescription for developing a successful marketing plan.
First-time CEO Cheryl Yeoh launched her website CityPockets earlier this year. The business is growing 35 percent month over month, but Yeoh would like to see even more growth. Laurel Touby, founder of mediabistro.com, and Jennifer Hill, startup lawyer, have identified four steps Cheryl can take to achieve her goal.
Back when more people were using MySpace than Facebook, Michael Lazerow had a gut feeling that Facebook would eventually become more popular. Figuring that brands would also begin to use the platform to reach customers, he founded Buddy Media - a company that helps clients develop and manage their social media presence. Today, the fast-growing software company is valued at $500 million dollars. He tells host Laurel Touby how doing good works, eating cupcakes and practicing yoga helped Buddy Media achieve success.
Michael Lazerow's company, Buddy Media, helps brands make the most of social networking. Here, he tells host Laurel Touby the biggest mistake he sees companies make on Facebook. He also shares the best way to engage customers on Facebook.
Showering employees with great benefits shows that you care, and allows you to hire great people says Buddy Media founder, Michael Lazerow. But, he tells host Laurel Touby, the perk employees seem to appreciate the most doesn't cost companies a penny.
Michael Lazerow, founder of Buddy Media, spends 30 minutes each day building relationships. He passes along news articles and advice to peers, makes breakfast dates, writes thank-you notes and more. He tells host Laurel Touby he's discovered that people want to invest in good people - helping others eventually helps his business. Plus, it's just a good way to live. Here's how he does it.
Growing a business is a team effort according to John Caplan, CEO of the new online shopping site OpenSky. He tells host Laurel Touby that there are no secrets in his office. All employees are encouraged to speak up if they see a better way to accomplish the company's goals.
John Caplan, CEO of the online shopping site OpenSky, tells host Laurel Touby that when customers are happy, everyone involved in the business winds up a winner.
When CEO John Caplan started his online shopping business OpenSky, it was not a success. He tells host Laurel Touby what made him realize that a change was needed, and how he went about relaunching the company.
The new shopping site, OpenSky, allows you to build a team of personal shoppers who deliver information about their favorite products to your inbox each week. CEO John Caplan tells host Laurel Touby about the chefs, stylists and others who are a part of this fantasy shopping team.
When CEO John Caplan launched his online shopping site OpenSky, his goal was to completely change the way people shop on the web. Dreaming big seems to be paying off, he tells host Laurel Touby. Since launching in April the site has attracted over half a million members, and is pulling in over $50,000 a day.
Investors are an essential part of any startup. But getting along with your investors is not always easy. OpenSky CEO John Caplan tells Laurel Touby that he follows a strict "no jerks" policy when choosing his investors. He also shares his secrets for nurturing the CEO-investor relationship.
Ben Kaufman's company, Quirky.com, is expecting $6 to $10 million in revenue this year. How does he keep his team of 65 employees energized and productive? The answer may surprise you. He shares Quirky.com's core values with host Laurel Touby.
Buying women's fashion and beauty products just got a whole lot sexier. Find out how one serial entrepreneur moved a TV business to the Web--and got funded to do it.
JOYUS Founder and Chairman Sukhinder Singh Cassidy shows you how to liberate the potential of employees who yearn for non-linear career paths.
President Trump criticized Team USA freestyle skier Hunter Hess after he and other American athletes at the Milano Cortina Winter Games shared their thoughts on U.S. politics.
The Seattle Seahawks are taking on the New England Patriots Sunday in the 2026 Super Bowl. Get live updates here.
Savannah Guthrie released a new video on Saturday, saying her family is willing to pay for the safe return of their mother.
Lindsey Vonn, who came out of retirement to compete in the Milano Cortina Games, is in stable condition after her crash.
Democrat Chasity Verret Martinez defeated her Republican opponent in a district President Trump won by 13 points in 2024.
Team USA defended its Olympic figure skating team event gold medal on Sunday after Ilia "Quad God" ushered the team to victory at the Milan Cortina 2026 Winter Olympics.
Republicans and Democrats in Congress are locked in a standoff over reforming the nation's immigration enforcement operation as a deadline to reach a resolution and fund the Department of Homeland Security approaches.
British Prime Minister Keir Starmer's chief of staff, Morgan McSweeney, said he took responsibility for advising Starmer to appoint Peter Mandelson.
A whistleblower complaint includes highly-classified details about a National Security Agency intercept of a call between two foreign nationals who discussed a person close to President Trump, two sources said.
Rep. Tony Gonzales said the Dilley detention facility, the only immigration facility that houses children, is "nicer than some elementary schools."
Team USA defended its Olympic figure skating team event gold medal on Sunday after Ilia "Quad God" ushered the team to victory at the Milan Cortina 2026 Winter Olympics.
The Seattle Seahawks are taking on the New England Patriots Sunday in the 2026 Super Bowl. Get live updates here.
Republicans and Democrats in Congress are locked in a standoff over reforming the nation's immigration enforcement operation as a deadline to reach a resolution and fund the Department of Homeland Security approaches.
On this "Face the Nation with Margaret Brennan" broadcast, Sen. Mark Warner and Rep. Tony Gonzales join Margaret Brennan.
For over five centuries, Antwerp's diamond district has been the cornerstone of the global diamond trade. Now, that legacy is under strain.
Here's how much Bad Bunny earned from his halftime performance at Super Bowl LX.
Will Lewis, CEO and publisher of the Washington Post, has resigned just three days after the storied newspaper laid off about one-third of its staff.
Nexstar's acquisition of Tegna would bring together two companies with significant holdings in local broadcast media.
Though the commerce secretary has called his interactions with Epstein as "limited," the two were in business together four years after Epstein's 2008 guilty plea.
Rep. Tony Gonzales said the Dilley detention facility, the only immigration facility that houses children, is "nicer than some elementary schools."
Republicans and Democrats in Congress are locked in a standoff over reforming the nation's immigration enforcement operation as a deadline to reach a resolution and fund the Department of Homeland Security approaches.
On this "Face the Nation with Margaret Brennan" broadcast, Sen. Mark Warner and Rep. Tony Gonzales join Margaret Brennan.
The following is the transcript of the interview with Rep. Tony Gonzales, Republican of Texas, that aired on "Face the Nation with Margaret Brennan" on Feb. 8, 2026.
A whistleblower complaint includes highly-classified details about a National Security Agency intercept of a call between two foreign nationals who discussed a person close to President Trump, two sources said.
Becca Valle, then 37, enrolled in a cutting-edge clinical trial after surgery removed an aggressive tumor from her brain.
More than three dozen cases of death cap mushroom poisonings have been reported in California since November, health officials said.
Here's what to know about TrumpRx, including how it works, who can use it, and how much money it can save.
The Trump administration launched its new TrumpRx direct-to-consumer prescription drug listing site late Thursday, part of a push to offer medication at steep discounts.
The New Mexico Department of Health said officials believe the baby contracted listeria after their mother drank raw milk during pregnancy.
Juan Guanipa, one of the closest allies of opposition powerhouse María Corina Machado, had been held at a detention facility since May 2025.
The following is the transcript of the interview with Rep. Tony Gonzales, Republican of Texas, that aired on "Face the Nation with Margaret Brennan" on Feb. 8, 2026.
The following is the transcript of the interview with David Becker, executive director of the Center for Election Innovation and Research and a CBS News election law contributor, that aired on "Face the Nation with Margaret Brennan" on Feb. 8, 2026.
President Trump criticized Team USA freestyle skier Hunter Hess after he and other American athletes at the 2026 Winter Olympics shared their thoughts on U.S. politics.
The following is the transcript of the interview with Dr. Scott Gottlieb, former FDA commissioner, that aired on "Face the Nation with Margaret Brennan" on Feb. 8, 2026. Dr. Gottlieb also sits on the boards of Pfizer and United Health Care.
The 31-year-old Puerto Rican artist Bad Bunny took the stage on Sunday dressed in all white, donning a jersey with his last name, Ocasio, and the number 64.
"Sunday Morning" remembers some notable people who left us this week, including singer LaMonte McLemore, a founding member of vocal group The 5th Dimension.
Don Henley acknowledges the Eagles are "kind of a staple" as they sell out shows at the Las Vegas Sphere and cement their status with the best-selling album of all time.
Singer-songwriter Don Henley reflects on the Eagles' decades-long career, the larger than life legacy of his late bandmate Glenn Frey, and the emotional moment he saw Frey's son Deacon perform in his father's place. He also emphasizes the importance of connecting with fans, saying "music is medicine. And people need some medicine right now."
Fifty years ago, the Eagles released their first "Greatest Hits" album, which became the best-selling of all time. The legendary rock band still performs to sold-out crowds today. Don Henley talks to Tracy Smith.
The FAA says it is collaborating with the FBI to detect, track and assess unauthorized drone activity at the Super Bowl.
Gamers across the world can now recreate drone strikes in Ukraine from the comfort of their own home, with this newly released game.
From labor shortages to environmental impacts, farmers are looking to AI to help revolutionize the agriculture industry. One California startup, Farm-ng, is tapping into the power of AI and robotics to perform a wide range of tasks, including seeding, weeding and harvesting.
CBS News business analyst Jill Schlesinger talks about how companies are using artificial intelligence, the discussion around the technology and how it's impacting the workforce.
Executives from Waymo and Tesla defended their self-driving vehicle technology in testimony before the Senate Commerce Committee on Wednesday. CBS News' Kris Van Cleave reports and Ian Krietzberg, an AI correspondent at the digital media company Puck, has more.
After decades monitoring polar bears in Norway's far north, researchers say the animals have proven incredibly adaptable, but there are no guarantees for the future.
Dark matter doesn't absorb or give off light so scientists can't study it directly. But they can observe how its gravity warps and bends the star stuff around it.
"CBS Saturday Morning" learns more about Veronika, the clever cow who figured out multiple ways to scratch herself with a broom. It was the first time a cow was seen using a tool.
"Sunday Morning" looks back at historical events on this date.
The Dinosaur National Monument, which is located on the border between Colorado and Utah, was last excavated in 1924.
Savannah Guthrie and her siblings posted a third video on Saturday, pleading for their mother's return after she went missing last week. Jonathan Vigliotti reports.
Connor Hilton, 17, said that after taking Accutane, a prescribed acne medication, he began to have suicidal and homicidal thoughts – thoughts that, his defense argued, led him to shoot two friends in the head at his Friendswood, Texas, home. Prosecutors weren't convinced.
Authorities said Friday they were inspecting an apparent new message relating to the disappearance of "Today" host Savannah Guthrie's mom, Nancy, after the family reported her missing from her home on Sunday.
Luigi Mangione had an outburst after a hearing on Friday in which the judge announced that his New York State trial will begin on June 8. CBS News legal reporter Katrina Kaufman is following the case.
Local and federal authorities said "investigators are actively inspecting the information provided in the message for its authenticity" regarding the disappearance of Nancy Guthrie.
The new crew will replace four station fliers who returned to Earth ahead of schedule last month due to a medical issue.
NASA's first crewed moon mission in more than 50 years has been delayed until March at the earliest. During a routine dress rehearsal of the launch, persistent liquid hydrogen leaks were discovered in the Artemis II rocket. CBS News space consultant Bill Harwood breaks it down.
NASA plans to test the planned leak repair with a second dress rehearsal fueling test later this month.
NASA delayed the Artemis II moon rocket launch after a hydrogen leak was found during a wet dress rehearsal, the agency announced Tuesday. CBS News senior space consultant Bill Harwood has the latest.
A NASA mission is underway to map the heliosphere, which is a huge protective bubble around the solar system that was created by the sun.
A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.
Does the evidence show a cover-up, or was Todd Kendhammer wrongfully convicted for the murder of his wife?
Christy Salters-Martin dominated in the boxing ring but faced her toughest challenger at home.
Family seeks answers in death of newlywed who disappeared in 2005 while on Mediterranean honeymoon cruise.
Meet the tattooed beauty charged in the death of Google executive Forrest Hayes.
Curling is the only sport played every day at the Winter Olympic Games and unlike other sports, the competitors usually are not full-time athletes. Ren Clayton catches up with two Minnesota sisters leading the U.S. team while balancing day jobs and their growing families.
New England Patriots owner Robert Kraft started a campaign in 2023 encouraging people to wear a small blue square with a hashtag. It's a symbol that started off challenging people to stand up to Jewish hate, but these days Kraft says it's meant to call out hate, in all of its forms. Jericka Duncan reports.
A federal judge ruled Department of Justice records related to the recent seizure of 2020 ballots and documents in Fulton County, Georgia, must be unsealed by Tuesday. Willie James Inman has more.
Lindsey Vonn's Olympic hopes were dashed Sunday by a devastating crash that forced her to undergo surgery for a broken leg. Seth Doane is in Cortina with the latest on her recovery and other news from the 2026 Winter Games.
The desperate search for Nancy Guthrie has stretched into an eighth day with a second ransom deadline fast approaching. The case has, so far, confounded authorities. Andres Gutierrez has more.