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Heat, BSO Kick Off Local "Alert Today, Alive Tomorrow" Campaign

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LAUDERDALE LAKES (CBSMiami) – The Miami Heat, the Florida Department of Transportation, the Broward Sheriff's Office and other community leaders teamed up on Monday to promote transportation safety at one of South Florida's deadliest intersections.

The "Alert Today, Alive Tomorrow" community event happened near the  dangerous intersection of US 441/SR 7 and Oakland Park Blvd. and focused on promoting bicycle, pedestrian and vehicle safety practices. FDOT officials and BSO deputies discussed statistics and offered safety tips and practices.

"This is a really busy transit corridor and we want to let people know how to use the bus safely, how to use crosswalks and also to remind drivers to look out for pedestrians," said an FDOT representative Jennifer Fierman.

CLICK HERE to watch Gaby Fleischman's report

FDOT said South Florida is number four in the nation when it comes to pedestrian danger. Through awareness, community leaders want to stop accidents before they happen.

"We normally respond to emergencies and this is a P.P.P. (public–private partnership) to avoid an emergency. The best 911 call is one that's avoided," said Lauderdale Lakes Fire Chief Kenneth Kronheim.

Former Miami Heat Player Alonzo Mourning joined the event to show his support for safety.

"We have got a lot of cars on the road here in South Florida, so we are trying to promote safety," said Mourning.

The "Alert Today, Alive Tomorrow" campaign was started by FDOT in 2013 and was rolled out in the 10 Florida Counties with the highest numbers of pedestrian and bicyclist accidents and injuries.

"We all have to watch out for one another when we're on the road," Fierman said.

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