LOS ANGELES (CBSLA) — Kroger, the parent company of Ralphs, announced Thursday it will offer people who get vaccinated at its stores a chance to win $1 million or free groceries for a year.

The #CommunityImmunity Giveaway program will award $1 million to five winners who get vaccinated at any Kroger Co. location and register online at KrogerGiveaway.com. Fifty people will win free groceries for a year.

"Since day one of this pandemic, Ralphs' most urgent priority has been the health and safety of our associates, customers and communities," according to a statement from Dr. Linh Lee, director of pharmacy at Ralphs. "Ralphs' #CommunityImmunity Giveaway is designed to inspire more adults to get vaccinated and help Southern California recover and move ahead."

The giveaway, which began Thursday, will continue through July 10.

One $1 million winner will be selected each week for five weeks, and 10 free-grocery winners chosen each week.

The contest is open to anyone aged 18 or older who receives or has already received at least one COVID-19 vaccine dose at a Kroger location, or at a mobile clinic staffed by Kroger healthcare staff.

Both customers and Kroger employees are eligible to enter. Kroger is also providing one-time $100 payments to employees who get fully vaccinated.

(© Copyright 2020 CBS Broadcasting Inc. All Rights Reserved. City News Service contributed to this report.)