DETROIT (WWJ/AP) - The 2011 North American International Auto Show being touted as an overwhelming success.

Organizers say attendance was up for a second straight year with over 735,000 visitors descending upon Cobo Center for the auto show, including a record-setting crowd of 75,327 reported for Friday.

This year's auto show also saw increases in international media turn-out and vehicle reveals, as well as the return of several manufacturers.

Officials say the local economy also saw an estimated boost of about $350 million in the form of hotels, transportation, catering and entertainment.

WWJ AutoBeat Reporter Jeff Gilbert talked with top auto executives, including Ford's Alan Mulally and Mark Fields, Chrysler's Mike Manley and GM's Tony Posowatz during a live webcast from the show floor.

View the video HERE.

If you're planning for 2012, next year's show public is scheduled to run from Jan. 14-22. Press previews are Jan. 9-10, industry previews are Jan. 11-12 and the charity preview is Jan. 13.

The Associated Press contributed to this report.