DETROIT (WWJ) -- Sports fans who love the Detroit Lions and Bud Light could be rewarded for life.

A new promotion from Anheuser-Busch and the NFL is giving fans a chance to win Super Bowl tickets for life -- or up to 51 years, technically -- if they find one of 37,000 golden cans hidden in specially marked packs of Bud Light.

After finding a golden can, fans should upload a photo of themselves with the can to social media with the hashtags #SBTIX4LIFE and #SWEEPS to enter into the contest.

Anna Rogers, director of NFL partnerships with Anheuser-Busch, says even in addition to the Grand Prize winner, six weekly winners will be selected for a chance to win a pair of 2017 Lions season tickets.

"It's a version of the Willie Wonka promotion, it's slightly different," Rogers said. "If you find a gold can it's a chance to win, it's not an immediate win. But, we are encouraging folks to go out and search for a gold can for their chance to win Super Bowl tickets for life."

The promotion runs through January 13.

"You just need to go out and buy yourself a pack and we will be announcing the Grand Prize winner the week of January 16," Rogers said.