Beaumont Hospitals Launches New Advertising Message
Beaumont Hospitals has launched a new television advertising message that builds on the success of its iconic "Do You Have A Beaumont Doctor" advertising line.
Developed by Paige Curtis of the Curtis Group in Bloomfield Hills, creator of the "Beaumont Doctor" advertising, the new message focuses on patient-caregiver relationships with an original score by Dan Kolten. The new ads begin airing on April 27.
The new commercials will add to Beaumont's current television, radio and print ads, which are the most memorable and appealing health care ads in the Detroit-area market, according to market research. More than 80 percent of consumers correctly identified the "Beaumont Doctor" ad line in research conducted in February 2011. The Beaumont doctor ads first aired in 1999.
The new ads were filmed in March by Hollywood director William Dear of Dearborn (best known for feature films "Angels in the Outfield" and "Harry and the Hendersons") and producer Robert Dyke of Dearborn in locations in Royal Oak and Birmingham.
Other Curtis Group campaigns include volunteer recruitment for the City of Detroit ("I'm a Believer"), Cornerstone Schools ("Changing Detroit One Child at a Time"), and the Adrian Dominican Sisters ("Life is Short, Eternity Isn't"), along with campaigns for Northwood Institute and UHY Advisors.
