AT&T Launches Microsite To Show Consumers Network Upgrades
In response to customer feedback, AT&T is offering metro Detroit consumers a unique peek behind the curtain of AT&T's wireless network enhancements.
AT&T customers can now see recent network enhancements in the Detroit area at http://focus.att.com/detroit/. The microsite gives customers an unparalleled view of what AT&T is doing to enhance the customer experience. AT&T is calling the site an industry first.
Visitors to the new "Focus: Detroit" microsite immediately view a map of the Detroit area, and are prompted to select the city or town they're most interested in. The hyper-local map displays specific network enhancements that AT&T has made in the area since the beginning of 2011. Enhancements include new cell sites, broadband speed upgrades, capacity upgrades and network connection upgrades.
In the Detroit area, year to date through August 5, 2011, AT&T has:
* Built 14 new cell sites, providing more bars in the area.
* Upgraded 26 cell sites, providing faster mobile broadband speeds.
* Added 322 carriers to increase spectrum on area cell sites, providing extra capacity to reduce dropped calls and improve service quality at busy times.
* Expanded 470 network connections with fiber lines at area cell sites, helping reduce dropped calls and enable 4G data speeds for compatible devices.
Above the map, a "Stores" tab provides visitors mapped locations and phone numbers for AT&T stores in their area, and a "Wi-Fi Hotspots" tab shows Wi-Fi locations, right down to the local coffee shop.
In addition, AT&T has created a dedicated Twitter handle that visitors can follow for up-to-date information on what is going on in the Detroit area. Tweets from the @ATT_Detroit handle are featured on the microsite.
The microsite also includes a "Did You Know?" section that provides helpful tips and suggestions for smartphone users. These tips include advice on how to extend the battery life of devices, how to manage data consumption more efficiently and much more. Third-party device reviews as well as reviews by AT&T will also be featured in this section.
All of these sections will be updated every Thursday, helping AT&T connect with its Detroit area customers on a more personal, hyper-local level.
