Colorado lawmakers looking to end surveillance pricing

Name: Colorado lawmakers looking to end surveillance pricing
Uploaded: 2026-03-15T17:50:00-0600
Duration: 2 min 20 s
Description: Some state lawmakers are pushing to put an end to surveillance pricing. That's when companies use a customer's personal data and algorithms to determine how much you're willing to pay.

Some state lawmakers are pushing to put an end to surveillance pricing. That's when companies use a customer's personal data and algorithms to determine how much you're willing to pay.