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Caffeinated Toothpaste Promises 'Rush While You Brush'

BOSTON (CBS) -- What if you could feel the same caffeine buzz you get from your morning cup of coffee just by brushing your teeth?

That's the idea behind a product claiming to be the world's first caffeinated toothpaste. Power Toothpaste says it won't only clean your teeth, but also provide nearly the same jolt of energy as an 8-ounce cup of coffee.

"Unlike coffee, which takes 30-45 minutes to fully absorb into your system, Power Toothpaste starts taking effect almost immediately. You'll feel energized and alert before you're even finished brushing," the company says.

Learn more at

It's not available widely yet, but Power Toothpaste is offering a free tube to people who sign up on their website.

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