What do you get when you combine Patriots quarterback Drake Maye and a "Seinfeld" reference in a beer? It's a hit at the Stellwagen Beer Company in Marshfield, Massachusetts.

"We're getting phone calls at all hours of the day. Getting emails nonstop," said Eddie Letsche, the brewery's head of sales and brand development.

"Love the Drake" lager

Customers have been flocking in for the brewery's "Love the Drake" lager. 

"It's a light lager, but we put a little Citra hops in there," Letsche said. 

According to the brewery's owner, Mike Snowdale, the delicious taste isn't the only thing drawing people in. 

"The thing that's resonating with folks right now is the can design. It's the name and the fact that the Pats are good again this year," Snowdale explained.

Letsche came up with the name last January, combining a classic "Seinfeld" reference with an image inspired by Patriots quarterback Drake Maye. 

"Wishful thinking, I guess," he said. "I have season tickets to the Pats, and I was hoping Drake Maye was going to rock and roll this year and thankfully, [he] has."

Batch sold in hours

Since the Patriots returned to the playoffs, Snowdale told WBZ-TV the beer has been selling faster than the brewery can restock.

"We can't keep it in house right now. We had a batch come out on Friday, and it was spoken for within hours," he said. 

"We had people lining up at the door at like 12 o'clock, people walking out with cases," Letsche added. 

While overwhelming, they said it's a good problem to have. 

"It's good for business and we're just happy the Pats are winning again," Letsche said. "I think everybody is." 

For those hoping to grab a can, Stellwagen said more is on the way, with another batch available next Tuesday.