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Analysis: Worst box office month in years

The Hollywood Reporter says domestic box office revenue for October is expected to come in at about $425 million, the worst figure in 27 years, according to Comscore, a media analytics company. This excludes October 2020, which was in the middle of the pandemic. Pamela McClintock, the author of Hollywood Reporter's article, joins "The Daily Report" to discuss.
Nov 1, 2025 (03:30)

TRANSCRIPT FOR: “U.S. BOX OFFICE HAS WORST REVENUE MONTH IN 27 YEARS, EXCLUDING PANDEMIC, ANALYSIS FINDS”

LINDSEY REISER:
00:01:21

Are studios concerned about this moving forward? I think they've been concerned. A lot of people think that since the pandemic, probably 15% to 20% of relatively frequent moviegoers have not returned to their moviegoing habits. So they've learned to live with this roller coaster ride. But the strikes added further delays. Next year-- we said this last year, that just wait till '25. And now we've seen '25 struggle. So I think there is still hope that next year will be a big year and a return to normal. And the good news is, we've seen a lot of movies overperform tremendously. What do you project for the future of the film industry and the future of theaters? That's a tough question. I wish I had a fortune-- I wish I had a [INAUDIBLE]. I think movie theaters-- I think people want the communal experience of going to see a movie. You look at Taylor Swift, or you look at horror movies, or you look at comedies. And Wickedis tracking to be a huge picture of Thanksgiving. It's probably going to wildly overperform. So I just think it's getting the beats right and making sure that you mark it correctly, and get your message out there to the right people.

LINDSEY REISER:
00:02:53

Anything else you think we should know? There's a lot of talk about streaming and how much that's hurt moviegoing. And there's a new phenomenon called premium VOD, where you can pay $20 and see a movie relatively quickly in the home. And that has certainly changed things. But I still think there's a place for movie theaters, but it remains to be seen whether smaller towns and medium-sized towns can keep up with this because they can't offer the premium experience people want.

LINDSEY REISER:
00:03:25

Hmm. Pamela McClintock, thank you so much. Thank you for having me.

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