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Times Square's biggest, priciest billboard debuts

Name: Times Square's biggest, priciest billboard debuts
Uploaded: 2014-11-19T08:04:00-0500
Duration: 32 s
Description: The billboard is the length of a football field. It features nearly 24 million pixels. Advertisers will pay $2.5 million a month to get their ad seen by thousands. Norah O'Donnell reports.

The billboard is the length of a football field. It features nearly 24 million pixels. Advertisers will pay $2.5 million a month to get their ad seen by thousands. Norah O'Donnell reports.