Watch CBS News

Flashback to the 1985 launch of New Coke

New Coke was released in 1985 with a formula that drastically differed from Classic Coke. The soft drink was a marketing flop, and CBS News documented its release, featuring interviews with executives and commercials as broadcast on the "CBS Evening News" on April 23, 1985.
May 22, 2019 (02:25)
Videos
View CBS News In
CBS News App Open
Chrome Safari Continue