Live

Watch CBSN Live

How "CBS Evening News" covered New Coke's release in 1985

New Coke was released in 1985 with a formula that drastically differed from Classic Coke. The soft drink was a marketing flop, and CBS News documented its release, featuring interviews with executives and commercials as broadcast on the "CBS Evening News" on April 23, 1985.
View CBS News In
CBS News App Open
Chrome Safari Continue