Watch CBSN Live

"Ice bucket challenge" pays off in big way for ALS research

Two summers ago, everyone was getting involved in the ice bucket challenge. While critics said the challenge was just a way to make a splash without actually doing anything, the effort raised $115 million dollars in just 30 days. Jim Axelrod has more on how the social media phenomenon has impacted ALS research.
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.