NFL Star Rob Gronkowski Educates Kids On Proper Use Of Tide Detergent

DALLAS (CBS News/CBSDFW) A government watchdog is expressing concern over the dangerous misuse of a laundry detergent.

In this latest social media fad, teenagers are putting detergent pods in their mouths in what's being called the "Tide Pod Challenge."

Ingredients in the pods include ethanol, hydrogen peroxide and polymers – a highly-toxic mix of detergent meant to wipe out dirt and grime. Manufacturers have been concerned about toddlers mistakenly ingesting them, but now teens are popping them on purpose and posting videos of the results online, reports CBS News correspondent Anna Werner.

READ MORE: Teens eating laundry detergent for the "Tide Pod Challenge"

Nineteen-year-old Marc Pagan, who did it on a dare, told CBS News he knew better but did it anyway.

"A lot of people were just saying how stupid I was or how – why would I be willing to do that," he said. "No one should be putting anything like that in their mouths, you know?"

Tide recently enlisted NFL star Rob Gronkowski to tell people "No!" when asked what else should the Tide PODs be used for?

DOING LAUNDRY. Nothing else.

Anyone concerned about the dangers of laundry pods can get more information from the American Association of Poison Control Centers. If you need immediate help, call 1-800-222-1222, or text "poison" to 797979 to save the number in your phone.