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A TV commercial starts with the creative department of an advertising agency. Once they get a sense of what their clients want to achieve, they map out a strategy that includes all facets: media, creative, you name it.
Watch the 1 month transformation of AT&T Stadium into the ACM Awards stages in just 1 minute!
As the baby boom generation ages we can expect the number of elderly homeless people on the streets to rise.
Alleged threats against execution drug suppliers have Texas lawmakers trying to conceal the identity of those manufacturers from both the public and death row inmates.
A Plano teen has the strength to fight through four years of high school while battling a life-threatening illness. Now, there's one course standing between her and graduating with her class.
One of the brightest stars to take the stage on Sunday at the Academy of Country Music Awards is a local talent.
Law enforcement officials in Wise County have arrested a 33-year long Walmart employee after it was discovered that she had stolen nearly $240,000 from a Decatur store.
Wednesday city leaders cut the ribbon on a new archive vault, located deep inside Dallas City Hall. The facility is designed to shield the city's most important records from the ravages of time.
A highly anticipated hearing on a bill limiting transgender students' use of Texas school bathrooms and locker rooms has been delayed after a veteran Republican told the author to soften his language.
Garland Police have arrested a man suspected of fatally stabbing a 71-year-old woman inside her home last summer.
Authorities are looking for a registered sex offender who escaped from a Fort Worth halfway house early Wednesday morning and cut off his electronic tracking device.
With a good mixture of mature gobblers and fearless young toms to challenge hunters, this year's spring turkey season holds plenty of promise, according to the Texas Parks & Wildlife Department.
When it comes to cats, those meows can mean, well, a lot of things. With each purr, yowl or even blink, felines are trying to say, "Hello," ''Let's snuggle" or "Beat it, Mom."
QB Dak Prescott led his team to a 31-14 victory over Tom Brady and the Tampa Bay Buccaneers in the NFC Wild Card matchup. And fans are ecstatic!
De'Evan McFall's son was gunned down at the Signature at Southern Oaks apartment complex in East Oak Cliff after a fight between two girls escalated, police said.
Unusual warm temps continue... for now. But the weather team says cooler weather and rain chances are going up for the weekend.
The Cowboys won their first playoff game on the road since the 1992 NFC Championship Game, a 30-20 victory at the San Francisco 49ers.
This is the team's first playoff game on the road that they've won in 30 years.
Take a closer look at how the flooding unfolded on July 4, 2025, and how the region is rebuilding.
People who live in Kerrville may not turn to outsiders, but they know what inward looks like.
CBS Texas partners with the Bob Woodruff Foundation to support and honor America's veterans and support military families.
Lawn chairs in hand, hundreds of North Texans used DART's new silver line to get to Addison for the city's big Fourth of July celebration.
The scars of the July Fourth floods remain across the Texas Hill Country. For two Kerrville officers, so do the memories of the lives they saved.
Only about 7% of homes in Texas have flood insurance.
Payments for country club dues, luxury jet services, and even a reality show competition are not how you'd expect a community non-profit to use its donations.
An alleged leader of the operation was arrested in Europe and returned to the United States last week.
One year after catastrophic flooding in the Hill Country, Texas has installed new flood warning sirens in some areas, but an I-Team investigation found large parts of the state still lack outdoor warning systems.
Federal officials are warning that one of the world's largest sporting events could bring more than soccer fans.
David Hearn is accused of ripping out a piece of sealant on the bottom of the Reflecting Pool on June 19, U.S. Attorney Jeanine Pirro said.
The gang "has committed numerous attacks targeting civilians, law enforcement officers, and government officials," Secretary of State Marco Rubio said.
The event will take place on Sept. 9 -10 at the American Airlines Center, where President Trump spoke during his first campaign 10 years ago.
Chairman of the Texas Democratic Party, Kendall Scudder, discusses his re-election to a full, four-year term. He tells Jack Fink his thoughts on the Texas Senate race and the overall theme of their recent state party convention. "We've got to stop this limited thinking as Democrats," said Scudder. "We've got to get bigger. We've got to get bolder."
The United States-Mexico-Canada Agreement will remain in effect until it expires in 2036, unless the countries strike another deal to extend it.
Target, which embarked on a turnaround plan under its new CEO earlier this year, reported an increase in first-quarter sales Wednesday.
During the program's first year, it will be offered at about 65 to 75 hospitals that handle about a quarter of births in the state and largely serve low-income patients, Newsom's office said.
Bimbo Bakeries USA employs over 20,000 people and has been headquartered in Horsham, Pennsylvania, for the past 17 years.
This explosion is among several similar incidents across North Texas that raise questions about why hazardous natural gas leaks keep happening
Zoox, owned by Amazon, produces its own autonomous vehicles that it says are built for passengers, not drivers.
Former NFL running back Chris Johnson announced that he was diagnosed with ALS, also known as Lou Gehrig's disease, in a "Good Morning America" interview.
Gallup found that only 49% of Americans were "cost-secure" last year, with concerns about medical bills and prescription costs rising across income groups.
Dr. Peter Stafford was working with a missionary group in the Congo when he came down with the virus last month.
The FDA is moving ahead with a safety study of the abortion pill mifepristone, a senior FDA official confirmed to CBS News, a step that could create a path for the Trump administration to restrict access to the medication.
The head of the World Health Organization says Ebola has killed at least 7 people in Congo, but the U.N. agency says it knows the epidemic "is much larger."
Customers say they've gone to three, sometimes even four stores, to find a specific jersey.
Commercial air service from Collin County will take off in November with a flight to Fort Myers, Florida.
The bank is closing a call center at its Plano campus and laying off 244 workers as part of a consolidation effort.
Mayor Eric Johnson said in an announcement the bank is considering Dallas for a new hub that could bring thousands of jobs to the metroplex.
The city of Plano is on a roll, and Mayor John Muns said the key to the city's successes comes down to customer service.
A confrontation between Egypt's coaching staff and a Dallas police officer at the team's hotel sparked a viral video ahead of a World Cup match.
Egypt and Australia will face off in the round of 32 at Dallas Stadium on Friday afternoon.
The Rangers matched a season high with 17 hits en route to their seventh victory in eight games.
Paige Bueckers is a starter for the second consecutive season, and Jessica Shepherd will appear for the first time.
Ticket reseller StubHub abruptly canceled customers' tickets to World Cup matches, costing them thousands of dollars, a lawsuit alleges.
Taylor Swift and Travis Kelce were married as they celebrated their wedding with hundreds of guests Friday at Madison Square Garden in New York City.
Ticket reseller StubHub abruptly canceled customers' tickets to World Cup matches, costing them thousands of dollars, a lawsuit alleges.
Two elite event designers shared their thoughts on how Taylor Swift's team might transform Madison Square Garden.
Actor Danny Glover spoke about his Alzheimer's diagnosis in an interview with NBC's "Today" show, revealing that he has been living with the disease for several years.
Victor Willis, lead singer of the disco group Village People, whose hit "Y.M.C.A." became a fixture at rallies for President Trump, has died at the age of 74, his wife and the band said.
The Red Bull Flugtag Airshow returned to Las Colinas on Saturday after a 12-year hiatus. Teams are tasked with constructing a flying machine and putting it to the test. It's estimated that around 25,000 people attended the event.
A suspect was taken into custody after an attack on Pearl Street Mall in Boulder on June 1 in which there were 15 people and a dog who were victims. The suspect threw Molotov cocktails that burned some of the victims, who were part of a march for Israeli hostages.
The Neonatal Intensive Care Unit babies at Texas Health locations across North Texas celebrated Valentine's Day.
As Anthony Davis prepared for his debut game at the AAC, Dallas Mavericks fans took to the arena to protest the controversial trade.
A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.
