IBM Beta Tests Bluehouse, a Business "Facebook"
Not long ago Talkbiznow's CEO was flogging a new type of online business networking -- LinkedIn with souped up communications and services. Now it seems that IBM has just opened the beta on Bluehouse, a similar concept, only undertaken with far deeper pockets and way more experience. IBM's approach, with its impressive resources, should make LinkedIn nervous. Even if the particular expression may not start a category firestorm, it does suggest an evolutionary direction for digital business networking.