Under Apple's Financial FY09 Q2 Covers: Net Sales Slipping
One of the strengths of Apple has been the ability of its brand to command premium pricing, whether in computers, MP3 players, or cell handsets. That has lead to a level of profitability that is the envy of its competitors. But there are signs of countervailing pressure that is forcing Apple to make less and less on the bulk of its products, bringing to question whether the company retains the same qualitative allure to a broader public as it displayed among the faithful. In a continuing period feature, we look into the details of a company's SEC filings for trends and insight.