Apple Gets Suckered by Microsoft
Recently, Tom Krazit at CNET pointed out that Microsoft had played into Apple's hands with the company's latest advertising campaign. The approach effectively conceded that Macs offer a better computing experience and that all that PCs have to offer is a price advantage -- at least one on initial purchase. But rather than maintain its market position, Apple has decided to fight back, undercutting its brand and historically effective competitive strategies.