Virgin, Universal on Cusp of New Media Business Model
U.K. cable TV operator Virgin Media and music company Universal are touting their new partnership in a music downloading service as a first because it allows unlimited downloads for a fixed fee. (Microsoft has allowed unlimited streaming, but that has less consumer appeal.) It may be positioned as a way to combat piracy -- people who get as much as they want have fewer reasons to purloin -- but the real achievement may be stumbling toward a payment model that could work in a modern media age.