How business owners can stand out amid market's noise
Entrepreneurs can build great products, but without a distinct brand, marketplace noise will drown them out.
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Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
Previously, she worked as a breaking news reporter for the New York Daily News. She traveled to Puerto Rico after Hurricane Maria devastated the island and again on the storm's one year anniversary. Her reporting was cited by numerous outlets, including NY1.
As a student at the Craig Newmark Graduate School of Journalism at CUNY, she was awarded the Dennis Duggan prize for her outstanding coverage of ordinary New Yorkers by the Silurians Press Club.
She holds an MA in journalism from CUNY and a BA from Brown University. She is fluent in French, Spanish and Italian.
Entrepreneurs can build great products, but without a distinct brand, marketplace noise will drown them out.
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