TV Execs Trying To Force Ads On Viewers
(KCBS) - TV viewers are increasingly turning to digital video recorders to watch their favorite programs and that has some industry executives working on ways to make it harder to skip ads. CNET Editor-at-Large Brian Cooley talks about the ideas that are being thrown around.
You can hear CNET Editor-at-Large Brian Cooley's Tech Watch report Tuesdays and Thursdays at 1:50 p.m. on KCBS.
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