SAN FRANCISCO (CBS SF) -- "This is 7," Apple's new iPhone 7​​ slogan might raise eyebrows and prick up some ears for Cantonese speakers in Hong Kong but not for the reasons Apple's marketing department intended, CNET reports.

When translated into Cantonese -- the Chinese dialect spoken in Hong Kong -- the declarative slogan "This is 7" sounds a lot like slang for "this is penis."

The pronunciation of the number "7" in Cantonese​ sounds like "tsa." The slang for the male member also sounds like "tsa." According to Quartz, the expression is not terribly derogatory or obscene, but is often used to describe a hilarious person or thing, to make fun of something.

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