Activision Blizzard To Buy Maker Of Candy Crush For $5.9 Billion
SANTA MONICA, Calif. (CBS Sacramento) - Candy Crush, the game many are addicted to, is set to be bought by Activision Blizzard for nearly $5.9 billion dollars in a bid to enter mobile gaming.
According to TheWrap, the Candy Crush game has earned close to $1.33 billion in revenue in 2014 alone. King Digital Entertainment also operates Bubble Witch and Farm Heroes. Those games have grossed $529 million.
In a statement released on Monday the California-based company said, "Activision Blizzard believes that the addition of King's highly-complementary business will position Activision Blizzard as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth."
Activision has made other games such as Call of Duty, Warcraft and StarCraft.
Activision's CEO Bobby Kotick said, "The combines revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before."