With help from her family and friends, Rebecca Stamilio, center, of Charlotte, N.C. tries on a gown during the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York. The Massachusetts-based chain of department stores holds an annual Bridal Gown Event where brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.
Ana Alavidze covers a giggle while trying on a gown at Filene's Basement on Friday, Feb. 29, 2008, in New York. The store's Sadie Hawkins Day promotion is known as "The Running of the Brides."
Marquetta Morrison of Philadelphia poses in a gown as her bridesmaid, Ronnee Lewis, takes a photograph during the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York. Hundreds of brides-to-be raced through the doors at 8 a.m. at the Union Square store in Manhattan, hunting for bargains on wedding dresses.
Crystal Esmaili of Roslyn Heights, N.Y. reacts after choosing a gown during the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York. The Massachusetts-based chain of department stores holds an annual Bridal Gown Event where brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.
Katrina Delfierro, left, of Spring Valley, N.Y. and Saskia Herz of New York City, try on dresses during the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York.
Martine Joseph of Brooklyn, N.Y. calls for her bank balance to confirm that she has the money to buy a dress during the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York. During the mad rush, gowns that sold from $900 - $9,000 go for $250 - $699.
Brides-to-be and their friends join in the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York. The Massachusetts-based chain of department stores holds an annual Bridal Gown Event when brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.
Allison Hayden tries on a wedding dress during the "Running of the Brides" bridal gown sale at Filene's Basement on Friday, Feb. 29, 2008, in New York. Most in the crowd grab anything then can off the racks and then trade with others until they find their perfect gown.
Erin Robertson, of Raleigh, N.C., celebrates after selecting her wedding dress during the "Running of the Brides" at Filene's Basement on Friday, Feb. 29, 2008, in New York. The Massachusetts-based chain of department stores holds an annual Bridal Gown Event where brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.