Anyone can nominate a toy, but to earn a place in the hall of fame, they must have survived multiple generations, be widely recognized and foster learning, creativity or discovery through play. To achieve greatness means achieving iconic toy status.
The finalists are chosen by historians and curators at The Strong’s National Toy Hall of Fame. From there, a national panel of judges made up of inventors, educators, psychologists and others choose the winners.
According to The Strong, Hasbro Inc. introduced Transformers, a toy line of action figures that change their shapes, in the mid-1980s. They marketed Transformers with an elaborate back story supported by a Marvel comic book series, a cartoon television series, animated movies, electronic games, consumer goods, and even its own cereal. A continuing series of blockbuster films (with the next installment due in June 2017) has kept Transformers in the public eye.