The majority of Generation Z-ers prefer to shop for clothes online rather than in physical stores; and the online store, Shop Jeen, is considered one of the leading sources of Generation Z fashion. Featuring garments with oversized pop art patterns and ensembles reminiscent of the 1990s rave look, Shop Jeen offers a fairly interestingly glimpse into the hive mind of Generation Z.
When visitors first reach the website, they are greeted with a choice of three "spirit emojis," which can guide their shopping experience. If shoppers opt out, they are brought to a homepage of merchandise, set to a soundtrack of hipster rap. As of September 22, 2015, the music video for "Best Friend" by Young Thug played at the top of that page. In short, it's a shopping experience that's sure to make shoppers from past generations feel old, quick.