A stray dog is seen at Territorio de Zaguates, or "Land of the Strays," dog sanctuary in Carrizal de Alajuela, Costa Rica, April 20, 2016.
Because mixed breeds are considered less valuable than pure breeds they have always been less adoptable. At the sanctuary, canine experts decipher the breeds present in each dog, and with the inclusion of a unique detail for every dog, give birth to unique breed names. Some examples include: Chubby-tailed German Dobernauzer, The Alaskan Collie Fluffyterrier, Chewbacca Pekin Dog, Shaggy Cockerpoodle, Crazy Terriernauzer, and Chihuapoodle Punky Hair.
The organization's marketing campaign: "When you adopt a mutt you adopt a unique breed" helped change perceptions and popularized the dogs in Costa Rica. The dogs got forever families and the organization raised $457,000 in 45 days.