This is Kenneth Cole, who appears to be weary of regular color names like "orange" and "white." Let us show you what we mean.
Bet you thought this was an "orange" bathing suit. How wrong you are! This is a TANGERINE matte-and-shine swimsuit at the Kenneth Cole Spring Collection 2005 fashion show Sept. 8, 2004, in New York.
Orange? No, silly! This is a cropped SQUASH-COLORED suede motor jacket, modeled over a TANGERINE ramie V-neck top and a matching paneled flirt skirt.
At long last orange? Sorry! This is a CANTALOUPE poplin low-button dress shirt is modeled over SQUASH structured cotton canvas trousers.
Orange sweater? By now, you know you are mistaken. It's a TANGERINE scoop-neck cotton gauze sweater, modeled over butternut cotton canvas motor pants. (Yes. That's right. MOTOR PANTS.)
OK. OK. Burnt umber? No! It's a SQUASH structured cotton canvas one-button suit, modeled with a CANTALOUPE matte-and-shine viscose V-neck sweater. As any self-respecting fashionista could have TOLD us.
Ah! Finally! The end of the orange! It's a minty green sheath? Actually, once again, you are sadly mistaken. This model (her name is Alek) is wearing a SEAFOAM cotton poplin strapless dress with grosgrain ribbon details.
Clearly, this is white. Clearly, no, it's not. It's a BLEACH cotton gauze camisole modeled over a BLEACH matte-and-shine viscose paneled skirt.
Another day at the...BLEACH! Here, a model wears a bleach crisp cotton shrunken trench with a bleach crisp cotton liner column dress.