David Goldman/AP
A tour group waits for an interactive experience to begin before entering the vault chamber containing the "secret recipe" for Coca-Cola at the World of Coca-Cola museum, in Atlanta, Ga., Aug. 9, 2013.
The 127-year-old recipe for Coke sits inside an imposing steel vault that is bathed in red security lights, while security cameras monitor the area to make sure the fizzy formula stays a secret.