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Chevrolet began when the founder of General Motors, William C. Durant (seen here) and the man whose name would become synonymous with the car -- Louis Chevrolet -- formed an automotive brand to compete against Henry Ford and his mighty Model T.
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By 1927, Chevy briefly overtook Ford as the industry sales leader. Ironically, Louis Chevrolet (seen here) had sold his stock to Durant only three years after the product's inception.
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Chevrolet began the 100-day countdown to its 100th birthday by reviewing nearly 1,000 historic vehicles at the GM Tech Center campus in Warren, Mich. Chevrolet's 100th birthday is Nov. 3, 2011.
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Chevrolet began the 100-day countdown to its 100th birthday by reviewing nearly 1,000 historic vehicles at the GM Tech Center campus in Warren, Mich. Chevrolet's 100th birthday is Nov. 3, 2011.
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Chevrolet began the 100-day countdown to its 100th birthday by reviewing nearly 1,000 historic vehicles at the GM Tech Center campus in Warren, Mich. Chevrolet's 100th birthday is Nov. 3, 2011.
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Chevrolet script nameplate was designed for Chevrolet co-founder Louis Chevrolet's original 1911-1914 Type C, and is also known as the "Classic Six."
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Sporting Chevrolet's bow-tie emblem, the $750 Series H Royal Mail roadster for 1914 was an affordable 4-cylinder car that appealed to young buyers.
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A 1916 rendition of the original Chevrolet bow-tie badge, which was introduced in late 1913 by William C. Durant on a trio of new-for-1914 Chevrolet models.
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Arriving in the midst of the Great Depression, the 1932 Chevrolets were powered by a Cast-Iron Wonder 6-cylinder engine. The '32s were advertised as "The Great American Value."
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GM's first vehicles after World War II included the 1948 Chevy's Advance Design trucks. GM notes the vehicles "were reliable, versatile and modern. The 3100 pickup was the farmer and workingman's four-wheeled friend."
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According to GM, "After crowds thronged the Corvette concept roadster at the 1953 GM Motorama, Chevrolet put the fiberglass-bodied two-seater into production - and thus began the saga of America's sports car."
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Based on a sports racer imagined by GM design chief Bill Mitchell, the 1963 Corvette Sting Ray's styling was enhanced by a new chassis and available fuel-injected V-8s.
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The muscle car era reached its peak in 1970, as Chevelle SS power climbed to record highs. With the optional 450-hp V-8 engine, it could top 100 mph in 13.3 seconds.
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In 1971, GM upgraded the Cheyenne with a premium trim package. GM notes the vehicle was a "delight (to) buyers seeking a spiffy truck to tow their recreational equipment."
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The fourth-generation Camaro was introduced in 1993. A special-edition '93 Z28 paced that year's Indy 500. It was the fourth time the Camaro was the official pace car.
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The current Chevrolet global gold bow-tie logo, which appears in a badge form on Chevrolet cars and trucks produced and marketed in 120 countries.
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Battery-powered for the first 25 to 50 miles after charging up, the electric-powered Chevy Volt's on-board generator automatically provides additional electricity to continue on for another 300 miles, when needed.
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General Motors employee Michael Burrows assembles a 6-speed transmission on Oct. 21, 2011, in Warren, Mich. GM announced it will invest $325 million at the plant in tools and equipment to support production of future electric vehicle components, creating or retaining 418 jobs. The plant in suburban Detroit has 679 total employees, most of whom produce transmissions for the Chevrolet Traverse, Buick Enclave and GMC Acadia crossovers and the Chevrolet Malibu sedan.
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Corvette's 2012 Centennial Special Edition includes Carbon Flash Metallic black paint with red accents, satin-black lightweight wheels, an ebony interior with red stitching, and Chevy 100 logos inside and out.
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Ed Welburn, vice president, GM global design, talks with students from Detroit's College for Creative Studies during the filming of "Chevy 100, An American Story," a film by Roger Sherman.
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