Inside the venue!And the photographers have been allowed inside!!
iPad maniaCook says iPad is driving the post-PC revolution at a breathtaking pace. 84 million iPads have been sold through June, he says.
iPads in corporate worldCook notes that iPads are in 94 percent of Fortune 500 companies.
App countCook says every app seems to have its fan, or fans. 90 percent of apps are downloaded every month, says. The average customer is using more than 100 apps.
iPhone 5Moving on to iPhone. Name of the new product will be iPhone 5, says Apple's Senior Vice President of Worldwide product marketing Phil Schiller. Its features include a taller display, LTE, an A6 chip, camera improvements, a new dock connector, and iOS 6.
iPhone 5, world's thinnestSchiller says the iPhone 5 is the world's thinnest. It weighs 112 grams -- 20 percent lighter than 4S.
Taller iPhone 5Like the old model, the iPhone 5 features Retina Display with 326 pixels per inch. But the new screen offers a taller, 4-inch display.
CNN appApple gave a few companies early access to the iPhone 5 so they could update their apps. One of those was CNN, Schiller said.
A6 chipiPhone 5's A6 chip gives it a huge jump in performance, but it's 22 percent smaller than the A5 chip, Schiller says.
Rob MurrayUp next, Rob Murray, executive producer from EA studios, demo what the A6 can do.
iSightSchiller touts the iPhone 5's new "iSight" camera, highlighting its features.
iSight photoSchiller shows off some photos taken with the iPhone 5.
Video featuresVideo has also been enhanced in the iPhone 5.
New connectorSchiller says the iPod 30-pin connector, which launched in 2003, has served the company well for almost a decade. "A lot's changed and it's time for the connector to" evolve. The new one is called Lightning.
iOS6 on iPhoneiOS 6 will run on the iPhone 5.
Scott ForstallScott Forstall, SVP of iOS software, shows off iOS features on the iPhone 5, such as turn-by-turn directions.
Siri updatesForstall shows off Siri improvements, such as updating your Facebook status.
iPhone 5 pricingThe iPhone 5 has the price same as 4S: $199 for 16GB, $299 for 32GB, and $399 for 64GB. The release date is September 21.
Talking musicCook retakes the stage to talk iTunes.
Eddy CueEddy Cue, Apple's iCloud and music chief, takes to the stage.
New iTunes featuresThe gist of the new iTunes, available in October: simplified UI, iCloud integration, and a new mini player.
New NanoApple's Greg Joswiak takes the stage to talk about iPods. First up is a new Nano, which returns to the big-screen form.
Nano featuresNew Nano is 5.4mm thick, 40 percent thinner than the 6th-gen iPod Nano. And it has the new Lightening connector.
Nano colorsNano comes in an array of bright colors and features an FM tuner built-in with live pause.
New iPod TouchLike the iPhone 5, the new iPod Touch is longer and thinner. And it's taken the A5 chip from the iPhone 4S. Joswiak says it's 7 times faster than the previous model when it comes to graphics.
iPod Touch loopNew iPod Touch sports a hidden button for a new feature called the "iPod Touch loop," which lets you attach a wrist strap to it.
iPod Touch in colorsThe iPod Touch now comes in colors and features Siri.
EarPodsThree years in the making, Apple introduces new EarPods, which come with the new iPod Touch, Nano, and new iPhone 5.
iPod lineupThe full array of iPods.
Product RedApple has contributed more than $50 million to Product Red with these models, Joswiak says. Product Red is a global fund to fight AIDS, tuberculosis, and malaria.
iPod familyColorful display of the iPod family.
Getting set upHere's an early morning shot of the scene outside the Lam Research Theater at the Yerba Buena Center for the Arts in San Francisco, where the action is taking place.
Click here to watch CNET's live blog coverage of the event.