The first customer in line, Rami Shamis, holds up his new iPad Air at the Apple Store on November 1, 2013 in New York City.
The first customer of the day employees as Apple's new "iPad Air" tablet is launched at an Apple store in Tokyo on November 1, 2013. Over 300 customers queued up for the new slim iPad Air as the tablet launched worldwide.
Some of the first customers in line walk into the Apple Store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
An Apple store's first customer of the day displays a package containing Apple's new "iPad Air" tablet at in Tokyo on November 1, 2013. Over 300 customers queued up for the new slim iPad Air as the tablet launched worldwide.
An Apple store's first customer of the day displays a package containing Apple's new "iPad Air" tablet at in Tokyo on November 1, 2013. Over 300 customers queued up for the new slim iPad Air as the tablet launched worldwide.
A customer wearing a dog mask displays a model of a large iPad as customers wait outside an Apple store in Tokyo on November 1, 2013, on the day that Apple's new "iPad Air" tablets are launched. Over 300 customers queued up for the new slim iPad Air as the tablet launched worldwide.
The first customer of the tablet iPad in an Apple Store in Amsterdam gestures on November 1, 2013. Apple's share of the tablet market fell to its lowest point on record in the third quarter, ahead of the launch of its new iPads, a survey showed on October 31, 2013. Research firm IDC's survey said Apple's market share slid to 29.6 percent, its lowest share since it fueled the tablet craze with its first iPads.
Customers browse Apple's new "iPad Air" tablets at an Apple store in Tokyo on November 1, 2013. Over 300 customers queued up for the new slim iPad Air as the tablet launched worldwide.
An Apple employee carries boxes of the new iPad Air at the Apple store on November 1, 2013 in New York City.
The new iPad, which will also come in a mini version and is the fifth generation of the popular tablet, is 20% thinner and 28% lighter than the current fourth-generation iPad. It has the same 9.7-inch screen as previous iPads and uses the same A7 processing chip that's in the iPhone 5S. The iPad Air, which went on sale today, will start at $499 for a 16GB Wi-Fi-only model and go up to $629 for a 16GB with 4G LTE connectivity.
The first customer in line, Rami Shamis, celebrates his purchase of the new iPad Air at the Apple Store on November 1, 2013 in New York City.
The first customer in line, Rami Shamis, holds up his new iPad Air at the Apple Store on November 1, 2013 in New York City.
Some of the first customers in line walk into the Apple store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
The first customer in line, Rami Shamis, holds up his new iPad Air at the Apple Store on November 1, 2013 in New York City.
Apple employees sell the new iPad Air at the Apple Store on November 1, 2013 in New York City.
The first customer in line, Rami Shamis, holds up his new iPad Air at the Apple Store on November 1, 2013 in New York City.
Some of the first customers in line walk into the Apple Store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
Apple Store employees cheer as the first customers in line walk into the store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
Apple Store employees cheer as the first customers in line walk into the store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
Some of the first customers in line walk into the Apple Store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
Apple employees sell the new iPad Air at the Apple Store on November 1, 2013 in New York City.
Apple employees sell the new iPad Air at the Apple Store on November 1, 2013 in New York City.
Some of the first customers in line walk into the Apple Store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
Some of the first customers in line walk into the Apple Store to purchase the new iPad Air, the fifth generation of its tablet on November 1, 2013 in New York City.
Apple employees sell the new iPad Air at the Apple Store on November 1, 2013 in New York City.
The first customer in line, Rami Shamis, holds up his new iPad Air at the Apple Store on November 1, 2013 in New York City.
The first customer in line, Rami Shamis, holds up his new iPad Air at the Apple Store on November 1, 2013 in New York City.
An Apple employee carries boxes of the new iPad Air at the Apple store on November 1, 2013 in New York City.
Customers wait in line on the first day of sales for the iPad Air on Friday, Nov. 1, 2013, in Stanford, Calif.
A customer looks at the new iPad Air on Friday, Nov. 1, 2013, in Stanford, Calif.
Apple employees line up iPad Airs to sale on Friday, Nov. 1, 2013, in Stanford, Calif.
Customers look at the new iPad Air on Friday, Nov. 1, 2013, in Stanford, Calif.
Customers walk out with new iPad Airs on Friday, Nov. 1, 2013, in Stanford, Calif.
The new iPad Air is displayed on Friday, Nov. 1, 2013, in Stanford, Calif.