Apple CEO Tim Cook began the Apple event with a video spot with “Late Late Show” host James Corden doing Carpool Karaoke, September 7, 2016. 

Apple has announced a second-generation smartwatch and an iPhone 7 as it polishes its lineup of devices to shine during the year-end shopping season.

Apple Inc CEO Tim Cook introduces the iPhone 7 in San Francisco, September 7, 2016. 

The iPhone 7 has a next-generation chip, called A10 Fusion, that the company called “a rocket ship,” 120 times as powerful as the original iPhone.

Apple Inc CEO Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco, September 7, 2016. 

The new iPhone 7 will be water and dust resistant. The storage capacity has been doubled. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, shows off the iPhone 7 Plus with two cameras, September 7, 2016. 

The two cameras will operate as one giving users the advantage of a 10x zoom. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, announces a depth effect coming to the iPhone 7 Plus which will provide improved shallow depth of field and bokeh effects, September 7, 2016. 

The new feature will be available as an update later in the year. 

The new camera, described as a supercomputer for photos, will include image stabilization and a f/1.8 six-element lens. Both iPhones include a Quad LED true tone flash, improved low light capability and an Apple designed ISP. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the iPhone 7 pricing, September 7, 2016.

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the iPhone 7 Plus pricing, September 7, 2016. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the iPhone7’s six-element lens during an Apple media event in San Francisco, September 7, 2016. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, explains the new high-speed sensor in the iPhone7 during an Apple media event in San Francisco, September 7, 2016. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the performance of the iPhone7 during a media event in San Francisco, September 7, 2016. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the redesigned home button on the iPhone7 during an Apple media event in San Francisco, September 7, 2016.

Video screen image shows the new wireless Apple AirPods, which will cost $159, in San Francisco, September 7, 2016. 

The Apple AirPods are introduced during a media event in San Francisco, September 7, 2016.

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the wireless Apple AirPods, September 7, 2016.

The stereo speakers will need to be charged. 

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the audio features with earphones using the lightening connector on the iPhone7, September 7, 2016. 

Apple Inc. COO Jeff Williams announces the new Apple Watch Series 2 during a media event in San Francisco, September 7, 2016.

The re-engineered watch with 50 percent faster dual-core processor, will be available starting at $369. It can be pre-ordered September 9, 2016.

Apple Inc. COO Jeff Williams discusses the Apple Watch Series 2 with Nike+ during a media event in San Francisco, September 7, 2016. 

The new offering is being billed as a running partner and will be available in late October 2016. 

Trevor Edwards, President of Nike Brand, discusses the Apple Watch with Nike+ during a media event in San Francisco, September 7, 2016. 

Apple Inc. COO Jeff Williams announces the Apple Watch Series 2 will be “swim proof” during a media event in San Francisco, September 7, 2016. 

The watch will be water-resistant to a depth of 50 meters and have built-in GPS.  

Apple Inc. COO Jeff Williams explain that the speaker on the Apple Watch 2 will eject water to keep the watch waterproof in San Francisco, September 7, 2016. 

Apple Inc. COO Jeff Williams discusses the Apple Watch Series 2 during an Apple media event in San Francisco, September 7, 2016. 

The smartwatch will have a new app called “Breathe” to encourage deep breathing exercises. 

Apple Inc. COO Jeff Williams discusses the water resistance capability of the Apple Watch Series 2 during an Apple media event in San Francisco, September 7, 2016. 

Niantic CEO John Hanke announces Pokemon Go will be released for the Apple Watch, during a media event in San Francisco, September 7, 2016. 

Hanke said that Pokeman Go had been downloaded over 500 million times since it launched. 

Apple CEO Tim Cook discusses the App Store during an Apple media event in San Francisco, September 7, 2016. Super Mario will be launched in the App Store. 

Nintendo Creative Fellow Shigeru Miyamoto announces the introduction of Super Mario to the iPhone during an Apple media event in San Francisco, September 7, 2016. 

Apple CEO Tim Cook introduces Ninetendo’s Shigeru Miyamoto during a launch event on September 7, 2016 in San Francisco.

A man holds a device mounting two iPhones before the start of an Apple event in San Francisco on September 7, 2016. 

Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco. 

Apple Inc CEO Tim Cook discusses Apple in education during a media event in San Francisco, September 7, 2016. 

Apple CEO Tim Cook on stage during a launch event on September 7, 2016 in San Francisco.