Key Art Awards/Hollywood Reporter
A one-sheet "teaser" poster designed by Culver City, Calif.-based Arsonal, featuring Chloe Grace Moretz, for the remake of the horror classic "Carrie."
The Hollywood Reporter has announced the finalists for the 2013 Key Art Awards, which honor the creators of posters, billboards and other marketing tools for motion pictures and television.
By CBSNews.com senior producer David Morgan
Key Art Awards/Hollywood Reporter
"Key Art" refers to the image on which a film's marketing materials are based - a painting, graphic, photo or montage that takes center stage on the film's poster, newspaper ads, and lobby displays.
Left: A one-sheet poster from Indika Entertainment Advertising in New York for the film "Supremacy," about a white supremacist engaged in a hostage situation in suburbia.
Key Art Awards/Hollywood Reporter
Juries comprised of senior level creatives in marketing and design will decide the winners for the Key Art Awards from among finalists announced by the Hollywood Reporter October 1, 2013.
Left: A domestic one-sheet poster for the Steven Spielberg film, "Lincoln," designed by Walt Disney Studios.
Key Art Awards/Hollywood Reporter
Teaser posters are released months before a film opens to whet the audience's appetite. In the case of summer tentpoles, an iconic symbol may be enough.
Left: A teaser poster for "The Wolverine" (BLT Communications, Hollywood). Right: A "Man of Steel" teaser poster from P+A.
Key Art Awards/Hollywood Reporter
The "Pacific Rim" campaign, which features epic panoramas of giant monsters battling giant robots, is a finalist. Pictured at left is a billboard from the Ignition agency in Los Angeles.
Key Art Awards/Hollywood Reporter
A one-sheet poster for the musical "Les Miserables." Agency: Ignition.
Key Art Awards/Hollywood Reporter
Posters of sinister characters wearing animal masks for the horror film, "You're Next" (Ignition agency).
Key Art Awards/Hollywood Reporter
A teaser poster for the science fiction thriller "Gravity," designed by The Refinery, Sherman Oaks, Calif.
Key Art Awards/Hollywood Reporter
A teaser poster for the thriller of clandestine CIA activities, "Zero Dark Thirty," from BLT Communications.
Key Art Awards/Hollywood Reporter
For the Turner Classic Movies Film Festival, the New Jersey-based agency 1 Trick Pony created a series of posters blending film genres - merging samurai warrior with dancer, cowboy with motorcyclist.
Key Art Awards/Hollywood Reporter
The one-sheet poster by L.A.-based Gravillis for "Kiss of the Damned" was nominated in the Illustration category.
Key Art Awards/Hollywood Reporter
AV Squad/Blood & Chocolate in Los Angeles used the shredding of official documents - key to the plot of "Argo" - for the teaser poster of Ben Affleck's thriller.
Key Art Awards/Hollywood Reporter
This British billboard for the James Bond film "Skyfall" was designed by Empire Design of London.
Key Art Awards/Hollywood Reporter
In online advertising, this "digital billboard," geared to the Thanksgiving holiday, was created by Fox Searchlight for "Hitchcock," starring Anthony Hopkins and Helen Mirren.
Key Art Awards/Hollywood Reporter
You don't have to be learned in the languages of Middle Earth to understand that this Art Machine one-sheet poster advertises "The Hobbit: An Unexpected Journey," thought it's unclear what is the Elvish equivalent for "Imax."
Key Art Awards/Hollywood Reporter
Just as cable TV of late has been stealing the thunder from theatrical films with the quality of its dramas, "Breaking Bad" was cited for its final season campaign. Agency: The Refinery.
Key Art Awards/Hollywood Reporter
Artwork for "Mad Men," from The Refinery, is evocative of 1960s ad illustrations.
Key Art Awards/Hollywood Reporter
Bemis Balkind of Los Angeles designed this one-sheet for Cinemax's "Strike Back," about British special ops.
Key Art Awards/Hollywood Reporter
The print campaign for the Netflix series "House of Cards" was designed by Neil Kellerhouse of Los Angeles.
Key Art Awards/Hollywood Reporter
A gruesome one-sheet poster for the TV series "American Horror Story: Asylum," from L.A.-based Percival and Associates.
Key Art Awards/Hollywood Reporter
Among the more esoteric examples of advertising is this "building wrap" (in which a building is, yes, wrapped) for the HBO series "Game Of Thrones," from the Venice, Calif.-based Cold Open.
Key Art Awards/Hollywood Reporter
A poster for the second season of the Starz series "Magic City."
Key Art Awards/Hollywood Reporter
BLT Communications' teaser poster of the star of "Anchorman 2: The Legend Continues": Will Ferrell's mustache.
"Gold" and "Grand" winners of the 2013 Hollywood Reporter Key Art Awards will be announced on October 24, 2013.
