"Mother, you look wonderful tonight!"
According to an eBay listing, this General Electric ad was from 1939. Tuten finds this ad funny because although it's vintage, the message is similar to those found in ads today. "Here we have a young woman -- but she's also a mother. She could begin to feel that she's lost her young. But no, with GE appliances, they do the work for you and you can stay young," she points out. "Even her young son recognizes her vivaciousness."
"The women this ad was aimed at knew firsthand the liberating effect of the mass availability of household appliances," adds O'Boyle. "They have the free time and energy to get all dressed up and go socializing instead of collapsing from exhaustion."