Watch CBS News

First Annual 'More Than Pink Walk' Prepares For Sunday's Big Event

PHILADELPHIA (CBS) -- This year at the art museum will be the first-ever Susan G. Komen Philadelphia "More Than Pink" walk. The race is a mother's day tradition, this is the 28th year of the event.

"We had a few racers last year, 500, not enough to really make a difference. But we had tens of thousands of people that came and did not register," said Komen Philadelphia CEO Elaine Grobman.

Philadelphia Woman With Stage 4 Metastatic Breast Cancer Living Her Best Life

So a new tradition is born, the Komen Philadelphia "More Than Pink" Walk.

Some changes you can expect are the area will be fenced off, from the art museum through Eakins Oval and around Logan circle, also this year you have to register to enter.

"We want everyone to register because without registration we can't provide the services that are needed in the community," said Grobman.

Susan G. Komen Philadelphia's 'More Than Pink' Walk Coming To Art Museum On Mother's Day

This year there will be four tents with information about Komen's mission, a short but meaningful ceremony that will include survivor stories and of course the "parade of hope" when breast cancer survivors and the "forever fighters" of metastatic breast cancer will parade down the art museum steps.

Then the community will walk together on a loop from Eakins oval around Logan circle.

"We want people to come who are there for the mission who want to fundraiser who want to help who want to be part of the caring community, those are the folks we want to be there, "Grobman said.

Registration for the walk will be $35 and will pay for crucial services like cancer treatment and mammograms.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.