PHILADELPHIA (CBS) -- Peter Madden, founder and president of AgileCat -- a Branding and Marketing Agency in Philadelphia -- joined Angelo Cataldi and the 94WIP Morning Show on Monday to discuss the Super Bowl 51 commercials.
Overall, Madden found the commercials boring. Madden said there were a "few highlights, but for the most part I was bored to death."
Listen: Pete Madden on the 94WIP Morning Show
Here are 10 of the best Super Bowl 51 commercials.
9. 84 Lumber
8. NFL Baby Legends
7. Terry Bradshaw - Tide
"Tide hit it out the park," Madden said.
6. Melissa McCarthy - Kia
"For me, that was a top three," Madden said. "The special effects were really funny. I thought that was a really, really well done ad."
5. Yearbook Photos - Honda
"Incredible, because it's a theme we're all familiar with," said Madden.
"Here's the key: you have to keep people watching," Madden said. "And they just kept people engaged, so I thought it was great."
3. Mr. Clean
2. Spuds McKenzie - Bud Light
"82-percent of people most look forward to animals," said Madden. "It's fabulous for Bud Light, bringing him back in a really, really funny way."
1. Soldiers And Families - Hyundai
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