Yahoo's Ready To Play, Launches Ad-supported, Downloadable Games Site
This story was written by David Kaplan.
In its latest issuance from a flurry of press releases today, Yahoo (NSDQ: YHOO) announced the release of the ad-supported Yahoo Games. The site currently has 704 gamesby the end of the year, more than 400 will be ad-supported. Yahoo is working with in-games ad companies Double Fusion and NeoEdge, which will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Yahoo said it is particularly interested in targeting in-game ads to women, 35- to 54. Paid downloads without advertising will also be available to Yahoo Games users as well. Back in February, eMarketer said it expected ad spending on web games alone would amount to $403 million in 2008 and climb to $650 million by 2012, a 133 percent leap from 2007's $295 million estimate.
By David Kaplan