Julian Assange told The Associated Press on Tuesday that he was making an effort to reach beyond the major newspapers - such as The New York Times and The Guardian - that worked with him on earlier releases, saying that he already has about 20 media partners, and could triple that number within the next three months.
"We're striving for maximum impact for the material," Assange said in a telephone interview, in which he laid out his media strategy.
WikiLeaks has published 2,658 cables to its website - just over 1 percent of the 251,287 State Department cables it claims to have in reserve. Assange said that The Times, The Guardian, Spain's El Pais, France's Le Monde and Germany's Der Spiegel have yet to go through all of the cables, although he didn't say how many of the files remained unread.
WikiLeaks has been accused by senior U.S. officials of reckless disregard in the way it publishes documents, but Assange said - with a few exceptions - he was so far satisfied with the process.
The 39-year old Australian, who is currently staying at a supporter's country home in eastern England, is also fighting attempts to extradite him to Sweden on sex crimes allegations.
Assange has previously expressed frustration with the slow pace of the release of the secret diplomatic cables, and said releasing country-specific files to selected local media would serve to push them out faster.
Sometimes, that could mean doing what Assange called "triangulating the politics of a country" - giving documents to a left-wing paper in a country with a right-wing government, or offering cables to conservative titles in countries with a left-leaning administration.
Media organizations that say they've been given, or have obtained, the cables include NRC Handelsblad and RTL television in the Netherlands, Afternposten in Norway, and Sweden's Dagens Nyheter.
Assange said that all the newly recruited media organizations are being asked to agree to the same rules originally struck with The Times and other publications. The newspapers are asked to remove potentially harmful names or secrets that could endanger people's lives and those cables are then submitted to WikiLeaks. WikiLeaks in turn times the cables' release to coincide with the papers' articles.
This arrangement allows Assange to farm out the laborious editing process and helps insulate the online whistle blower from criticism.