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Whiteboard Video: The B2B Marketing Challenge

By Janice Hui

/ MoneyWatch

6w_PS_b2bmktngchallenge.flv
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel.

Host: Peter Spande, director, TechRepublic
Length: 00:04:13

First published on April 23, 2007 / 5:33 PM EDT

© 2007 CBS Interactive Inc. All Rights Reserved.

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