Attention holiday shoppers: Walmart's Black Friday will officially start on Wednesday this year.
The nation's largest retailer announced its main holiday-shopping event will kick off online at 10 p.m. ET on Wednesday, November 27, followed by an in-store deals rollout at 6 p.m. on.
Overeager shoppers can snag other pre-Black Friday deals starting this week. Walmart is offering "buy now" deals for those who can't wait to spend — or potentially save — starting Thursday, November 14, on its website, where consumers can see discounts on Apple and Samsung products, home appliances and more.
"We're giving customers a little something extra with two additional events to get everything on their list at exciting prices," Steve Bratspies, Walmart's executive vice president and chief merchandising officer announced.
Even more deals will be rolled out by Walmart on Friday, November 22 at 12 a.m. ET as part of a "Pre-Black Friday" event. Details of those deals have not yet been announced.
The retailer's main Black Friday event, which actually starts Wednesday, will include savings on Apple AirPods, kids' pajamas, linens and more.
Target and other, citing the shorter-than-usual window between Thanksgiving and Christmas this year.
, touting deals on trampolines, smart TVs and more. It's also offering free next-day delivery on select items to non-members to compete with rival Amazon, which said it will offer free, one-day delivery for Amazon Prime members this season.