MoneyWatch

Video: The Enlightened Stupid Marketer

By Geoffrey James

Updated on: October 1, 2009 / 2:02 PM EDT / MoneyWatch

This brilliant bit of satire from comedian Kevin Nalts tells you everything you need to know about "strategic marketing" and "brand marketing."

For my take on these issues, see:

Top 10 Reasons Sales Hates Marketing
Why Pay for Lousy Marketing?

Next week, I'm going to tell you about a marketing group that's worth its weight in gold. Needless to say, they're the EXACT OPPOSITE of the kind of marketer parodied in the video. Stay tuned.