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Video: The Enlightened Stupid Marketer

This brilliant bit of satire from comedian Kevin Nalts tells you everything you need to know about "strategic marketing" and "brand marketing."

For my take on these issues, see:

Next week, I'm going to tell you about a marketing group that's worth its weight in gold. Needless to say, they're the EXACT OPPOSITE of the kind of marketer parodied in the video. Stay tuned.
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