Video: Crafting an Elevator Pitch

In this video, the lovely and talented Terri Sjodin, author of the bestselling book The New Sales Speak gives some excellent pointers on how to make an elevator speech memorable.

By the way, Terri also has a lot to say in her book about longer presentations and she's reputedly one of the most entertaining sales trainers in the business.

Full Disclosure: I write for SellingPower magazine, the producers of this video,
which also has a distribution agreement with BNET for video content.