Last Updated Sep 22, 2009 12:49 PM EDT
In the episode, Jimmy writes a joke that becomes a national sensation, and Cartman tries to steal the credit. Rapper Kanye West fails to understand the joke, but cannot admit that he doesn't get it because he believes himself to be a genius.The thing we can't know from only the simple fact that Comedy Central decided to air the episode repeatedly the next day is whether the network actually had any inventory to sell during this two-hour block. I've posted recently about how cool it would be occasionally to have some just-in-time scatter available, but as this decision was made 24 hours or less before Comedy Central actually started to air the show, this probably resulted in buzz, and nothing more. But it's not a bad start down the path about thinking about media programming more opportunistically.
Previous coverage of leveraging Kanye West's "interruption" at BNET Media: